Take it Outside: How to Protect your Outdoor Digital Signage

When investing in an outdoor digital signage display, several factors dictate what your purchasing decisions should be. First and foremost, you’ll need a commercial-grade display due to the length of time you’ll need it running (while I love pizza and a TV marathon as much as the next couch potato, my home display simply isn’t meant for daily 14-hour run times). Here are the Top 5 things to look for in order to not only protect your investment, but receive the highest ROI possible on your outdoor dynamic digital signage display.

Display Decisions: Outdoor TV or Enclosure?

The easiest choice is to go with an outdoor display, because it’s a one-stop-shop and then you’re good to go. However, when you look at the long-term maintenance costs, outdoor displays may not be the answer you’re looking for. ROI-savvy business owners must bear in mind that no matter how good the quality of the display, the long-term wear on an outdoor display can slowly but surely lead to malfunction and, eventually, the need for replacement. This means that the entire unit will eventually need to be replaced, costing you a potentially 5-digit price tag as often as every 3 years if left minimally maintained. However, with the added protection of a display enclosure, your investment protection increases by 43% due to added security and preservation features. Want to further maximize the ROI on your investment? Be sure to find an enclosure that allows for ease of access with the obvious security features, which we’ll discuss below, so that your service call times are minimized to save you money.

Do You See What I See: How to Ensure a Clear View

In order to make your outdoor display effective, people have to be able to see it in an indoor environment. This is easily controlled, but outside? Not so much. For one thing, it’s important to factor in varying light angles. This is especially important for chain establishments where one type of display needs to cater to various outdoor layouts and environments. Automatic Brightness control enables the display to adjust to various lighting differences and allows customers to clearly see both your breakfast AND dinner promotions. Another concern is ensuring that the contrast and viewing angles remain visible, even when the customer is wearing polarized sunglasses (my fellow Californians will surely understand this one). “High-brightness screens” answer this rally call by emitting more light than standard displays. Commercial displays like the LG 47WX50MF-B offer a luminance rating of 2,000 nits (measured in Candelas per meter squared) – a rating which many other displays pale in comparison. It also features QWP polarizer so that, whether in portrait or landscape display, even polarized lens wearers can clearly see and order that refreshing Raspberry Lemonade promo beverage.

Hot and Cold Flashes: Protect Against Temperature Variants

As potentially the most important feature to look for in any outdoor display setting, temperature control is sometimes overlooked but always an essential feature. Mother Nature is beautiful, but between humidity and temperature variants, AV equipment tends to find her less accommodating. Even in relatively calm weather, any display that runs 24/7 will create electrical heat that can damage and destroy your investment. Equipment failures mean not only costly repairs but also lapses in time where your adverts won’t be running; resulting in frustrated and even lost customers.  This is why using proper air-circulation control is pivotal to ensure that outdoor displays don’t overheat. Internal fan systems increase airflow, pushing hot air outside of the enclosure while also preventing moisture from getting inside, making them a multi-tasking necessity.

Proper Place Setting: Design that Works with your Design

Versatility is key in universally compatible design. Especially in chain establishments, integrators need to be able to provide one solution to fit multiple establishment layouts. In order to allow for one display configuration model to be used at multiple locations, outdoor enclosures should be flexible and offer the ability to be free-standing, wall-mounted from the back, and even mounted against both a back wall and a side wall- all while still offering an aesthetic presentation. This means that the enclosure needs to offer display access and cable management that wont interfere or push it away from a rear or side wall. Especially since you’ll likely want to place your outdoor display in a shaded area (generally against a wall) to protect against the elements, access from the front of the display configuration is essential.

Keeping it on Lock-Down: Protect Your Panel

Every outdoor display is vulnerable to vandalism and damage, and it’s important to take precautionary measures to ensure that your investment is secure. A rugged, sturdy enclosure can not only safeguard your display, but also allow for cost-effective repairs when all else fails. Ideally, you want your enclosure to be made of durable steel to withstand even severe impact, and always look for theft-deterrent key locks. The added bonus of an outdoor enclosure for your display is its shatter-resistant glass. It provides the assurance that even if your equipment is vandalized, replacement is as simple as ordering a new front screen to the enclosure, rather than replacing an expensive outdoor display as a whole.