Digital Signage Mounts with Style at Diesel NYC

Project Value Call 800-368-9700 for details

  • Diesel, a leading fashion apparel designer, used Premier Mounts' PSD-TL84B stand and UFA flat-panel mount, chosen by YCD Multimedia, to install a 2x3 video wall at the flagship store in New York City.
  • Completion Date: January 2012
  • Contact: Patrick Gough, Business Operations Manager with YCD Multimedia
  • For more information:
  • YCD Multimedia Newsletter
  • All photos courtesy of Ben Ganscos

"The video wall creates an ambient shopping experience that keeps the customer engaged, while strengthening the brand message," said Daniele Minestrini, Diesel's head of Interior Design Department in New York City as reported in YCD's newsletter.

The success of the video wall in New York City lead to a duplicate project at the San Francisco flagship store. "The video wall is the main feature, influencing flow of customers, brand reinforcement, and shopping experience," stated Patrick Gough.

The PSD-TL84B lightweight dual-pole floor stand is a complete stand package including a single display adapter that provides superior strength, supporting displays up to 160 lb.

The UFA universal flat mount is designed to be installed on dual-pole carts and stands. Security screws securely hold arms in place to support displays 37 in. and larger and up to 160 lb.

This case study was recognized and received a DIGI award in 2013 for Best Advertising Content.

Diesel, a high-end, leading fashion designer, installed a large 2x3 video wall with 46 in. high definition NEC displays at their flagship store on Fifth Avenue in New York City.

The dynamic video content, including Diesel's newest collections and campaigns, is monitored and designed for high impact engagement. Displayed across six 46 in. NEC screens supported by Premier Mounts' lightweight, dual pole floor stand, the PSD-TL84B, and the UFA universal flat mount, designed specifically to accommodate dual pole carts and stands. Supporting displays ranging from 37 in. to 63 in., the mount was a perfect choice to securely install the 46 in. NECs and easily adjust the displays to the perfect height with the adjustable arms.

What was it like to work with Premier Mounts on this project?

"Premier Mounts helped us find the right mount solution that would support the weight of the system and not compromise visual quality, as this was extremely important to the customer," stated Patrick Gough, Business Operations Manager at YCD Multimedia.

How well did Premier Mounts help to meet the deadline of the project?

"We were able to find the mounting hardware that best fit the project overall in a timely manner," remarked Gough. He continued, "This included the design that Diesel was looking for as well as adequate display support for the 46 in. screens."

What was the biggest challenge, and how did Premier Mounts help with the success?

“The video wall is the main feature of the location, and had to fit all criteria set by Diesel. Premier Mounts provided the most effective solution, including large screen support that could be implemented within the existing structure,” said Gough.